The company is looking for an advisor with strong domain expertise in the market research, retail analytics, or FMCG sectors.
Specific requirements:
– Network: They need a “door opener” who has existing personal connections to C-level decision-makers at key organizations such as Kesko, S-Group, Valio, Fazer, or leading media agencies.
– Commercial strategy: Guidance on structuring and pricing their data products (DaaS/SaaS) for enterprise buyers.
– Credibility: An industry veteran who can help validate their methodology with potential buyers.
